Localization and translation of Italian recipes?

We all are aware about language translation and localization services. Have you heard about localization of recipes? Yes, many of us do not know that food also gets localized! Localization of foods is done to meet the requirements of target consumers.In this process the recipe undergoes some changes according to the palate of the target consumers.For example, In India, McDonald conceptualized “McAlooTikki” so as to localize the concept of burger for vegetarian consumers.This concept was welcomed by veg foodies and was responsible for successful value for money platform for McDonald over the years.

Let us talk about Italian food. Interestingly, certain places in Italy are known for their recipes such as, Genoa is famous for Focaccia, Naples for Pizza etc. Italian recipes are not meant to be rushed up and are meant for their simple ingredients, the quality of making and of course the appetite of the consumer.

Why do recipes get localized at different places?

·     Localization of food is done to meet the palate requirements of the target consumers. Italian pizza was  localized to suit the Indian consumers who loved thick pizza loaded with cottage cheese in different Indian  masala flavors. So the original flavors of any country may not be represented in its localized form.

·        Lack of ingredients: Many times, original blend of ingredients are not available in a particular country or are expensive, which makes the original recipe to include ingredients which are easily available in the target country.

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How is Italian different from English?

Italian Translation Services

English and Italian are two different languages and they offer different ways of expressing thoughts. Spoken by about 80 million people in the world, Italian is a very fluid language unlike English which is known for its intricacy. Italian is the native language of about 60 million people while the remaining people treat Italian as their second language. On the other hand, English is spoken by more than 400 million people. Besides USA, it is widely spoken in Asia, UK, Australia, Philippines and Canada.

Italian is different from English in various ways:

Italian is characterized as a Romance language and is a part of Indo-European language family. It resembles Lain and in fact there are various similarities between the two languages. Being a Romance language, Italian language resembles Spanish and French, almost 80%. On the other hand, English has its origins in Anglo-Saxons in Britain. Being a member of Germanic family of languages, English resembles German, Frisian, Dutch, Frisian and Afrikaans languages. Moreover there are differences in alphabets between English and Italian. Both of them share 26 alphabets but in Italian j,k,w,x,y are regarded as foreign letters and are used for import words. Additionally, proper nouns don’t use capital letters in Italian language unlike English.

Sounds of vowels and spellings

In English, proper consideration is taken while pronouncing vowels and moreover spelling is more complicated in English. The use of silent letters is properly practiced in English. On the other hand, Italian vowels are pronounced in defined way unlike English.

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